Haglöfs come from Sweden, a country of extreme weather and extensive landscape. A place where the outdoors isn’t just a far off place, it’s in the fabric of Haglöfs culture and community. They are committed to creating gear that will support anyone, anywhere in their own outdoor adventure. Haglöfs were founded in 1914 by Wiktor Haglöf, a visionary with a dream and a toolbox. Their story has evolved from humble beginnings, and they’ve ventured into new territory, creating technical designs that set a new standard in craftsmanship.
At Haglöfs, the team are Outsiders by Nature. Haglöfs draw outside the lines, think outside the box, and live outside our comfort zones. They encourage exploration both physically and mentally through embracing the outdoors. Haglöfs believe that everyone can experience the outdoors, and do all they can to ensure that it will still be there for future generations to explore.