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About Icebreaker

Inspired by nature, Icebreaker harnesses the incredible capabilities of natural fibres to make simple, beautiful, high quality clothing that inspire and enable people in their adventures outdoors and in everyday life.


Founded in 1994 by Jeremy Moon, Icebreaker was the first company to harness the natural performance properties of merino wool. Naturally odour resistant, temperature regulating and soft to touch, Icebreaker merino wool works to create a warm, breathable and comfortable environment, no matter what the activity level. Not only is this incredible natural material capable of outperforming synthetics and plastics, but is an infinitely better choice for the well-being of our planet.


We are constantly struck by the irony of the outdoor industry to promote the use of petroleum based, synthetic fabrics such as polyester and polypropylene as the 'ideal technical layer'. We believe there is a better way and nature has the answers.

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