The Alpinist way

The pursuit of a raw, no fuss, simple, lightweight approach to both mountaineering and life.

Alpinism is more than just how we climb, it is about our entire approach, how we choose to live.  Shared values connect us to other Alpinists: 

Simplicity, efficiency, honesty, self-responsibility, and a deep respect for the mountains and for others. These values guide us towards summits, along ridges, into huts and through our daily lives.

Traceability is a journey

Leading the way in down traceability and animal welfare since 2009

Exacting standards of fairness

Discover why we’ve been awarded ‘Leader’ status by the Fair Wear Foundation since 2016

Tested by time

We have equipped Snowdonia’s Plas Y Brenin National Mountain Centre instructional team with technical outdoor clothing and equipment since 2004.


Alpinism is our way of life. Since 1961 we have participated in countless ascents of the world’s highest peaks, supporting Alpinists establishing ever more adventurous routes in the alpine style. Our commitment to our culture isas undiminished today as when we were founded over 60 years ago.


Shop Mountain Equipment

Looking for quality mountain equipment that won't break the bank? Look no further than our men's mountain equipment brand range. Here you'll find everything you need to kit yourself out for your next big adventure, whether you're hiking, camping, climbing, or mountaineering. Our mountain equipment is tough and durable, yet lightweight and easy to carry, so you can focus on enjoying your surroundings, not lugging a heavy load. Alternatively, browse our new season Mountain Equipment range for our latest kit.  
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