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Our Favourite Sustainable Brands

We all want to protect the outdoors that we love, but often don’t know where to start. You’ve ditched the plastic bottles and left the wet wipes on the supermarket shelf, but another great way to look after the planet is to buy your clothing responsibly. Here’s a round-up of just a few of our brands who are doing their bit to look after Mother Nature.



Founded by a group of climbers, Patagonia's mission is simple: "We're in business to save our home planet". Their business is founded upon core values of producing the best products, causing no harm and using business to protect nature - and the result is quality kit that's great for the environment. But it doesn't stop there. Patagonia's Worn Wear scheme for recycling old garments, support for gassroots climate action and self-imposed "1% Earth tax" ensure they consistently live up to their name, The Activist Company, and set an example for all would-be sustainable businesses to follow.


If one thing is certain, it’s that Tentree mean business when it comes to saving the planet. Planting ten trees for every item sold, the ultimate goal is to plant 1 billion trees by 2030, meaning when you buy their kit, you’ve also done your bit for Mother Nature. Committed to using the most sustainable and ethically-sourced materials in every piece and setting an industry standard along the way, Tentree’s eco-friendly pieces are also comfortable, soft and durable too.


It's fair to say you're unlikely to spend any length of time outdoors without seeing at least one piece of Rab kit. The Mountain People are synonymous with unrivalled insulation and quality, built-to-last kit - but they're also packing a sustainable punch. They've been certified Climate Neutral by South Pole and are committed to achieving net zero emissions by 2030, as well as working towards 100% recycled plastic in their orders and introducing ever more recycled materials in their kit.


Sherpa is a small brand committed to making a big impact. Every item of clothing purchased provides a day in school for a child in Nepal by training teachers, developing and distributing learning materials, and renovating schools and libraries. Sherpa's mission is to provide 10 million school days by 2030.


Jack Wolfskin

Jack Wolfskin is one of our many brands committed to more sustainable products and processes. They have been awarded leader status by the Fair Wear Foundation, the highest possible accolade, and have set a goal of obtaining 100% of their fabrics, and 75% of their components, from bluesign®-certified manufacturers by 2020. The bluesign® standard signifies safe textiles, environmentally friendly production and conscious use of resources, to ensure products are made in the most sustainable way possible.


And they don’t stop there. Jack Wolfskin is also dedicated to recycling wherever possible, taking plastic bottles out of our environment and turning them back into garments. Their Texapore Ecosphere jacket features a 100% recycled membrane, made from production scraps, and an outer shell made from 100% recycled PET bottles. Their latest Jack Wolfskin x National Trust collection features 100% PFC-free fabrics, to reflect the two organisations’ shared commitment to protecting our environment.


The new Archeon and Arcane packs from Osprey welcome a new era of planet-loving packs. 100% recycled fabrics and a PFC-free DWR coating are sustainable upgrades to the hardwearing Osprey fabrics we all love, while metal componentry ensures a long life on the trails. All this combined with the usual high-spec Osprey credentials – close-fitting adjustable back system and all the straps, pockets and attachments you could wish for – make for a serious pack that does good, too.


Cotswold Outdoor works together with Solid, a private foundation that sets up projects to combat global poverty. Since 2000, Solid has been investing in sustainable community development and in the intensive training and supervision of vulnerable groups – initially with a focus on the Peruvian Ayacucho region, but later also in Kenya and India. Ayacucho® clothing and equipment is designed with a focus on responsible, careful sourcing and modern-day technological advancement, giving your adventure the welcome combination of responsibility, comfort and style. Since 2009, every product sold from the Ayacucho® collection generates new funds for their existing projects and for new initiatives.


Keen footwear has made significant commitments to bringing you more sustainable footwear. First, they have invested in replacing PFC in their footwear’s water repellency, and today are over 95% PFC-free. Second, all of Keen’s leather is sourced from tanneries certified by the Leather Working Group – the gold standard in responsible leather. These tanneries use a closed-loop system which reduces water and energy use, and completely eliminates wastewater pollution. Keen’s third pillar is eco-friendly anti-odour technology. Usually, footwear uses pesticides as an anti-odour treatment; but these use harmful chemicals which ultimately end up polluting waterways. So now, Keen use natural probiotics to achieve the anti-odour effect – avoiding the use of 15,400 lbs of pesticides every year.


Icebreaker is well-known for minimalist, high-performance base layers. But their garments do much more than keep you warm in the mountains. Pioneering the concept of natural performance with roots landed in the merino sheep, Icebreaker’s design principles are focused around creating timeless, versatile and long-lasting garments that will remain in your wardrobe for seasons to come. They believe in the power of natural alternatives to synthetic materials, and using renewable materials like wool for a more sustainable future.



Inspired by the true story of Millican Dalton, a maverick spirit who left the city to return to a simpler life in a cave in the Lake District, Millican still make their packs on a farm in the iconic Lakes National Park. Crafted from recycled or natural materials, Millican packs capture the simplistic spirit of travel and the environmental impact of a well-made product.


Smartwool’s landmark partnership with ZQ Merino ensures that the merino sheep are treated humanely, and that the farmers are treated fairly, whilst working to reduce their impact on the environment. They are also using scraps from the production of their base layers as insulation in their SmartLoft products, and using recycled wool fibre in their fleeces to minimise waste.


Pioneers of the vegan climbing shoes, and proudly offering a resole service here in the UK and in their homeland of Italy, Scarpa are leading the way on keeping shoes on your feet - and out of landfill.


Inspired by the environment and passionate about protecting it, Fjӓllrӓven’s rugged and timeless designs are instantly recognisable and loved the world over. Fjӓllrӓven is probably best known for its innovative and adaptable G-1000® fabric, a hardwearing blend of polyester and cotton which can be adapted and life-extended almost indefinitely with the brand’s own Greenland Wax. But that’s not all. Fjӓllrӓven is always looking for new ways to reduce its environmental impact; from its innovative, PFC-free Eco-Shell fabric to its highly ethical and fully traceable Down-sourcing programme.

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